Marketing Communication Manager <script src="http://b.scorecardresearch.com/beacon.js" async=""></script><script src="http://content.jobsdb.com/Content/v290/Javascript/ga.js?v=5/26/2016" type="text/javascript" async=""></script><script type="text/javascript">
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Job Responsibilities
- Strategize and implement comprehensive marketing & communication for the assigned brands, showrooms & product lines
- To gatekeep & synergize the positive brand asset and the smart integration of marCom resources
- Assist GM in developing marketing communications strategy for BDS, assigned brands, showrooms & product lines
- Lead marCom team to operationalise the marketing strategy by setting and executive guidelines for budget & marCom mix
- Plan and execute advertising, PR, events and promotion activities for Building Products Department
- Support GM & Operations to facilitate brand exposure & business synergy for Building Products Department
- Collect market information via market visit, magazine clippings and prepare competitor's review, report and analysis
- Responsible for setting marCom directives and promotional calendar, own and execute marcomm activities, including organizing regular promotional events for assigned brands & product lines
- In alignment with company's CRM strategy and render marCom deliverables from time to time
- Prepare routine report (A&P Monthly Master Plan Report; A&P Monthly Reports By Brands; A&P Quarterly Report - Master Plan; A&P Quarterly Report By Brands
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