Apply to CRM Manager / Assistant Manager

Our client is a leading High-tech electronics consumer products company, they invite bright and energetic candidate for the following vacancy:

CRM Manager / Assistant Manager

Duties:

Support Senior CRM Manager to design and implement mobile device and consumer electronics team CRM Direct To Consumer (DtC) marketing strategy, focusing on customer retention & reactivation within our customer base
Develop a personalized customer centric communication upgrade and retention plans across all available channels, including eDM, Push, SMS/MMS and APP
Analyze customer lifecycles of different product ownerships and develop measurable marketing strategies to improve personalized customer engagement and conversion over the customer lifetime
Collaborating with cross-functional teams and be the CRM go-to-person on the formulation of customer journeys and campaign planning
Work with CRM agency on communications planning and execution, including content scheduling and development, testing plans and performance reporting
Support in developing campaign reports for internal as well as deriving actionable insights based on customer base analysis
Manage the development and maintenance of the CRM database and platform to serve the growth and needs of CRM function across all direct-to-consumer engagement points (e.g. Ensuring data hygiene, analytics, segmentation and customer insight)

Requirements:

Bachelor’s degree required, preferably in marketing, business and related discipline
5 years prior experience in launching CRM related lifecycle and retention campaigns with proven track record in managing and analyzing customer data
Good knowledge in data-driven digital marketing across creative, media & technology is preferred
Highly organized and detail minded. Comfortable working under tight deadlines and managing multiple projects simultaneously
Proven ability to lead, manage and gain alignment across a complex, matrixed organization
Internet & technology savvy is preferred with solid understanding of digital trends and best marketing practices
Excellent written and verbal English and Chinese communication skills is a must

Interested candidates please send your full resume (MS Word document), including employment history, present and expected salary and contact telephone number to: cv@delken.com.hk.

For more jobs, please visit our website: http://www.delken.com.hk/.

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